Originally from South Yorkshire, I now live in Long Marston just outside Stratford-upon-Avon, where I have a purpose-built, fully licensed and insured studio.

I have over 20 Years’ experience in the beauty industry, specialising in permanent makeup, microblading, cosmetic and medical tattooing.

A qualified 'Educator and Assessor', I used to teach students how to do what I love, at Nouveau HD Beauty Group down at the Milton Keynes Training Academy. I love to watch students grow and begin their own journeys into the world of permanent makeup.

I absolutely love my job and can’t imagine doing anything else. I’m so passionate about helping my clients feel better about themselves. I consider myself extremely lucky that my job is my hobby, and my calm head space all rolled into one.

I fell in love with permanent makeup myself after having my own brows and lash enhancement done over 12 years ago. It’s the best decision I ever made, not only did it boost my self-confidence, but it changed the trajectory of my career and, in turn, my life for the better. It is such a fulfilling job.

My motto and ethos ‘less is always more’ – let’s keep it looking as natural as possible.

I’d love to meet you and discuss how permanent makeup can make a huge difference to you.

Helena x